Well it’s only taken 80’s years but Milk, Dark & White chocolate (which was the last one, introduced by Nestle) now have a new friend ‘Ruby’. Discovered by Swiss cocoa company Barry Callebaut the ruby chocolate is naturally pink. The flavour described as “a tension between berry-fruitiness and luscious smoothness” the company says, and has been 13 in years development. Made from the Ruby Cocoa bean found in Ecuador, Brazil, and the Ivory Coast, there are no added colours or flavours to create the pink colour, and is reported as not being “bitter, milky, or sweet” as other chocolates. Now we hear all you Instagram foodie fanatics out there going into meltdown, as this would have to be one of the most photogenic foods we’ve seen, looks good from every angle and that pink hue, wow! We wonder if Dorothy from the Wizard Of OZ would tap her Ruby Slippers to transport to current times to snack on some. So start snaking and snapping on this hedonistic delight. Photo Credit: Barry Callebaut.